According to 160 Characters, SMS traffic has increased by 50% worldwide in the past year. In just one year, from the first quarter of 2006 to the first quarter of 2007, 620 Billion text messages were sent worldwide, that equated to roughly 100 messages for every person alive.

This phenomenal growth emphasis’s the importance of text messaging as a communications tool, and also shows that people respond to messages. It further shows how text messaging is currently the perfect, and possibly the best way to interact with potential customers, and that this medium should be utilised as much as possible.