Throughout 1999 around a Billion text messages were sent in Britain, now there are a Billion sent every week. This huge growth emphasises more than ever that text messaging is the communication medium of choice for Britons. We enjoy receiving them, we enjoy sending them, and they are very much a part of every day life.

Utilising text messaging as a form of marketing is the logical evolution of the digital marketing industry, and using it in a way that benefits the recipient and the sender is undoubtedly the best way of achieving this.